With the 2015 holiday shopping season quickly approaching, the TextAlertz team wants to remind you that now is the time to rev up your efforts on introducing mobile marketing to businesses in your area if you want to capitalize on the holiday shopping season.
Holiday shoppers are more connected than ever before.
Consumers are doing their shopping online. In 2014 40% of consumers purchased holiday gifts online. Businesses like Wal-Mart were able to further capitalize on this by building a mobile version of their website making it easy for customers to purchase from a mobile device. In addition 78% of consumers used the internet to research sales and products before heading out to make their purchases.
Black Friday and Cyber Monday make up two pieces of the pie.
These two shopping days may be large pieces. Marketers must remember holiday shopping starts well before these famous shopping days. It is reported that nearly half of the consumers in 2014 did most of their online shopping prior to cyber Monday. This means businesses must be prepared prior to the official holiday shopping season goes into effect.
An increase in information has led to a decrease in brand loyalty.
Consumers have the entire internet at their fingertips and are conducting more mobile searches than ever before. With product reviews, information, and pricing at their fingertips consumers are switching brands more frequently. This presents a challenge to marketers in order to keep customers purchasing their products. SMS marketing allows brands to deliver personalized marketing messages directly to the consumer and in turn rebuild brand loyalty with that consumer.
Cross channel communication is key.
Marketing has made the shift to mobile, and many businesses are using keywords, mobile coupons, and mobile websites to interact with their customers. It’s important that mobile works alongside existing marketing plans. Advertising and mobile responsive emails are essential in marketing. Businesses that use one tone across channels are able to engage customers and drive more sales.
Are you ready to make money during the holiday shopping season? It doesn’t matter if you’re a 5LINX Representative or business owner. Now is the time to start planning. Representatives should be equipping themselves with the tools to go out and discuss with businesses what they will need to promote this shopping season. Making money with mobile marketing is easier than one would think.
Learn more about TextAlertz here: